Feb 01, 2010

Surgeons: More men face scars from breast procedures

An increase in the number of male breast reduction surgeries performed over the past year may urge a corresponding jump in the demand for surgical breast scar treatments.

According to the British Association of Aesthetic Plastic Surgeons (BAAPS), the rise in demand for the male "boob job" through 2009 surpassed all other cosmetic surgery procedures, including women's breast enlargement, the Guardian reports.

The prevalence of procedures to offset gynecomastia, or abnormally large breasts in men, rose by 80 percent last year, while overall male cosmetic surgery grew by 21 percent.

"Probably, heightened media attention has allowed men to realize the positive outcomes that can be achieved," said Rajiv Grover, of BAAPS.

He added, "There's a lot of pressure on men now to shape up. Men's grooming is on the rise and big fashion houses are using half-naked men, such as David Beckham, to advertise."

While just five years ago members of the BAAPS performed just 22 gynecomastia operations on men, surgeons carried out 581 such procedures in 2009.

Because of scars commonly associated with the procedures, the spike in male breast reduction may lead to a more widespread use of silicone ointments that can be used after surgery to help with scar healing.
ADNFCR-3015-ID-19591206-ADNFCR

 

Biodermis RSS Site Feed